Strategy + Design + Art Direction
Pages from the toolkit, including statistics that support culture change, an explanation of the importance of a strong company culture and notes pages.
The folder contains a foldout sheet of stickers which employees are encouraged to use to recognise achievements in their colleagues, starting discussions about company culture and helping to make the changes 'stick'.
Based loosely on Brian Eno and Peter Schmidt's Oblique Strategies, these RLG Values Cards provide employees with inspirational quotes and simple activities that relate directly to the new brand values. Because the activities are simple, they clearly demonstrate that culture change is about small changes that individuals can make, not just company-wide changes implemented by leadership.
The digital toolkit allows employees to access training materials to help cascade the important culture messages to all parts of the company.