The kiosk has a Studio-facing side which incorporates a touch-screen for users to take their own photo. The reverse faces out into the store and has a screen showing user-generated images dropped into a magazine-style format.
I was involved in all aspects of the Studio, including signage throughout the store.
I scripted and designed a series of five teaser films to be shown alongside user-generated images from the Photo Studio that would encourage shoppers from the ground floor to the basement level where the Studio was situated.
The shoot made use of a custom-built set with a false sense of perspective, making the small ground floor level feel larger.
The touchscreen interface allows users to upload their image to the New Look Facebook page.
DEVELOPMENT AND EARLY CONCEPT
Initial concept boards showing the development of the customer journey and storyboards for the teaser films.